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Instagram or Facebook, Which One best Meets Your Small Business Needs?

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Instagram or Facebook-which one is better for marketing your small business 
 Small business owners who have an insight into how social media can help their marketing goals, will have to decide on the platform that best meet their needs.
To make a decision on small business marketing using social media platforms, there are some variables that have to be taken into consideration and they include:


1. The market segment you are targeting
Facebook offers everyone a chance to be seen and heard in Africa, but a larger percentage of users are predominantly a mix of the youthful and middle-aged.
 Instagram is a platform that is dominated by students and young professionals in many parts of the world.


A look at the kind of product or service that is an attraction to this set of users will provide leeway in making the decision on the platform to use.  While other factors like the location you are targeting and the product or service on offer also matter, a holistic consideration is recommended …
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What Is the Best Marketing Plan for A New Cryptocurrency Exchange?

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The cryptocurrency world is constantly evolving; everyone is talking about it, and new exchanges are emerging by the day. At the moment, there are well over 200 crypto exchange platforms supporting active trading with aggregate daily trade volumes of over 7 billion USD for the top ten platforms.


What does such saturated market hold for new entrants?

Running a successful Cryptocurrency exchange can prove to be a hard task but with the right strategies and diligence, you will begin firing from all cylinders in no time.

Here are some effective marketing plans that will help grow New Exchange platforms:

1. A Structured Exchange Platform

Of course, exchanges run on the internet and having a website in not debatable. However, it is not enough to just have a website, every Billy and Mandy can have one. What differentiates a basic website from a top notch one is the page’s unique design, and the clarity of information and offerings.

First thing first, ensure that your platform’s design is att…
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How to Invest in Global cryptocurrencies

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If you are new to investing in cryptocurrency, this guide is for you! Sifting through dozens of articles can be a nightmare, when all you are looking for is a simple blueprint on how to get started. I was once in your shoes and wished I had a manual to help me navigate this new world of cryptocurrency.

So, I came up with this 5-step personal guide to help you make sense of it all.

1. There are over 2000 cryptocurrencies

Bitcoin was the first cryptocurrency, and its success quickly spun off hundreds of others. Much of the code of all of them is vastly similar, as it is all derived from the Bitcoin open source code.

 However, each and every cryptocurrency in existence, is tailored to solve a unique problem. Thus, the modifications in their code are intended to take alternatives approaches to solutions.

These differences include:

• The supply of cryptocurrency in circulation
• The rate of supply
• The technical specifications
• How they are mined
• The team of developers working on the c…
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Here Are 8 Practical Ways You Can Shed The Debt Burden

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Every crisis can be managed with the applicable skills and this includes debt as well. On a daily basis, individuals and families have to make financial decisions as they go about their lives.

When faced with a debt crisis that does not involve loss of income, the following can be considered:

Live By the Budget

In simple terms, a budget states out what you expect to earn and spend over a period of time.

When you identify the source of income, how much you expect and what you spend money on, it is the beginning of the long journey to financial discipline.

To make it easier for you to manage your debt, putting a tab on your income and spending can be the first step to personal financial sanity.

There are a couple of financial planning templates online that you can use if you do not have a personal financial planner.

Consider Downsizing

Downsizing is closely used when describing a scenario when organizations have to reduce their workforce.

In personal debt management, it is wise to also c…
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What To Look Out For Before You Choose Your Forex Trading Services Provider

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The world is gradually moving to a stage where it would require the Web to breathe. Businesses that have not come online are under the radar. 
FX platforms have a suitable environment on the Internet and most of the features of the market in the past have been replaced.
Most people see the Web as an avenue of doing brisk businesses. However, there are things to look out for when angling for a spot to do deals. 
The features of a good platform are important to grasp before you set out to select your forex trading services provider. Although many people know that this is a high-risk and high-returns initiative, they tend to miss out on the fine print.
Key Considerations
Investing is majorly carried out for profit-making reasons, below are the features of a good FX service
No commissions or feesTrading lessonsFree practice accountTimely market reportsQuality customer service

No commissions or fees
A forex trading outlet that requires that investors have to pay extra charges is bad. After the in…
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How to Teach Music in an Effective Manner to Early Learners and Other Beginners

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Image from cosmopolitan.com


When teaching music to beginners, there is a need to adopt a method that makes the process simple easy and interesting. Here are a few options:

The Kodaly Approach

This method adopts the belief that music education is at its best when it commences early in the life of the learner. This is steeped in the idea that musical literacy is possible for everyone and in this wise, singing is encouraged as the basic foundation for development.

The vital approach is to introduce music to beginners, including children, at a level they can understand. This will include routines like singing, playing of percussion instruments, chanting, dance, movement, drama and stimulation of the learner’s intuition.

There are different materials used to teach musical concepts that vary according to the age of the learner. But for the basics, it would entail listening, singing and understanding. Based on this, reading, writing, and creation of music will follow.

A certified Kodaly i…
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You Don’t Like 9 to 5? You can be a Virtual Assistant Instead And Make Money

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      upwork.com Image

Virtual Assistant jobs have become popular across the globe. For anyone not keen on 9 to 5 jobs, this can be an opening you should explore.
This is because every organization uses the prized skills that come with the role in creating a web of order around daily activities, scheduling, and other appraisal functions.
To work as a Virtual assistant, an individual must possess some or all of graphic design skills, typing skills, and telephonic abilities. 
You also need a scheduling acumen, be personable, and have the ability to multi-task and in some cases, be bilingual.
Some Features To Know
A virtual assistant does not work on-site
From its name, ‘virtual’ it means not physically present or near-enough. A virtual worker is not an on-site employee but carries out assigned duties from a remote location.
 Her essence is seen in the work done and the completion of duties for which she was recruited,
A Virtual Assistant is a freelancer
Most virtual workers work from their homes…
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The Expanding World of Crypto Payments: How Bitcoin and Altcoins Are Making a Difference Around the World

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Although many thought of cryptocurrencies as a craze, the truth is far from that. The visibility of bitcoin and altcoins has indeed shrunk over the past year, but that’s meaningless when we consider they became visible thanks to a bubble, to begin with.

In truth, the crypto market kept growing during 2018, even if the decreasing value of Bitcoin seemed to say otherwise. And today, with barely two months of 2019 gone by, adoption has kept rising.

Why adoption is Important


The aim of cryptocurrencies is to replace fiat currency. They try to offer a new trading standard away from governments and central banks that instead rely on a crowd of users to keep tabs on transactions and, more importantly, to offer transparency.

However, attaining widespread adoption is anything but easy. Selling a new currency can be seen by most people as selling snake oil – lots of promises with little actual effects. Most people are just happy trading in USD, EUR, JPY, GBP or any other established coin, so ea…
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Cryptocurrency Global Report 2018: How the Leading Tokens and Coins Fared

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2018 was not a good year overall for cryptos. After a strong 2017 which saw a cryptocurrency boom to almost 2,700%, it all backfired and crashed in early January 2018 when the price of most cryptos dropped by 65%, culminating with a low of almost 80% towards November.

By December, things are starting to look up as most cryptos are starting an upward trend. But will this last, and more importantly, which coins are looking better than the others going into 2019 and beyond?
Let’s take a closer look at the Top 10.

#1 - Bitcoin

The world’s most valuable cryptocurrency in terms of market capitalization didn’t have a great 2018, and because it commands 50% of the total crypto market share, it took down all the other altcoins with it, leading to the downward crash throughout the year.
Bitcoin was predicted to start the year fairly strong, given its strong 2017 year end performance. Its Dec 2017 performance is in fact, one of its strongest ever, where it reached its highest ever valuation in…
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Bitcoin ETF To Get Approval By Default?

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Vaneck BTC ETF could Get Approval By default




Vaneck Bitcoin ETF could blindly get approval as the US Securities & Exchange Commission (SEC) is set to decide on the fate of the Bitcoin ETF next month (February 27, 2019).

The world is waiting with bated breath as Bitcoin (BTC) Exchange-traded funds (ETFs) could be approved in the next month even as the US Government shutdown continues.

ETFs have listed investment products used to track the performance of bonds, shares, and/or commodities. It can also track a single commodity such as precious metals like gold. ETFs, give investors an opportunity to buy units that track indices easily.
For example, an oil ETF allows one to invest in the value of oil without necessarily having to own any oil or find somewhere to store it.

According to Cryptocurrency developers, the ETF is designed to give investors exposure to its market. The common product at present is the bitcoin ETFs, tracking the price of one or more digital coins or tokens. It al…
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